There aren’t many industries around that can aspire to becoming genuinely sustainable. The paper industry, however, is one of them; it is inherently sustainable.
Jonathan Porritt, Chairman UK Sustainability Development Commission & Founder Forum for the Future
Can Paper be Sustainable?
WE BELIEVE THAT WE CAN MAKE A DIFFERENCE TO THE WORLD OF CARDS IN AOTEAROA BY GETTING THEM MADE LOCALLY FROM SUSTAINABLE RESOURCES AND MAKING THEM RECYCLABLE. WE ARE SUPER AWARE OF OUR IMPACT ON THE ENVIRONMENT AND HAVE BEEN FROM DAY ONE.
In fact, it was the idea that greeting cards were being shipped from two people studios over in London all the way to New Zealand that made us think why can’t we do this? Why can’t cards be designed and sold in New Zealand? Using responsibly sourced paper that is recyclable with packaging that is recyclable too. We keep our stock at minimal levels to avoid wastage and get our cards printed in small runs. We use printers in Auckland and Dunedin to keep our footprint as small as possible. Both printers use an incredible new printing machine that is amazingly environmentally friendly called an HP Indigo Press which is zero carbon and uses compostable ink. Our printer in Auckland is Chain of Custody certified meaning they can guarantee that when we use their responsibly certified paper stocks, the paper can be verified right back to the forest the wood came from. Our paper and card is always sourced from FSC-certified forests and is created using Elemental Chlorine Free methods. This means we only ever work with paper suppliers who deal with forests that comply with the highest social and environmental standards. In short we are doing everything we can to make sending a card as eco-friendly as possible.
Giving Back to Trees
The Paper People are big fans of Million Metres who connect community planting projects with Kiwis, like you, who care about the future of our waterways. Their goal is to raise funds to plant one million metres of waterways with native plants and trees and our goal is to help them achieve that through making a 10¢ donation for every greeting card that you buy. On this page we will follow a current project that Million Metres is working on and which you, dear customers of The Paper People, are supporting. That way you can really see how you are making a difference.
The tree planting project that The Paper People are currently supporting is Love Our Alphine Lakes Lakes Wānaka and Hāwea are two of the largest lakes in the Otago region.The goal of the Wānaka Water Project ‘Love our Alpine Lakes’ is to plant 24,000 native trees and plants along waterways in the Upper Clutha catchment by 2023. We plant eco-sourced native species seedlings. Most are grown from the locally based Te Kākano Aotearoa Trust’s community nursery.
Our work starts well before the plant goes into the ground. We ensure that the ground is suitable, fencing is in place and that the right plants will be put in the most effective locations.
Planting provides a large number of benefits to waterways, including:
Stabilising the river or stream banks and reducing pollution and sediment run-off.Shading the river or stream lowering the water temperature, which is beneficial to our native species.Providing new habitat and sustenance for native bird and fish species.
The combination of native beech forests, braided rivers, wetlands and glacier-fed lakes create very unique ecosystems. They are home to a variety of rare bird species including but not limited to the Kea, Kakariki, Black Swans and Grebes. They are also home to the rare native fish species Kōaro (one of five white bait species ‘at risk’ for extinction), the Common Bully and the Long Fin Eel (Tuna).
Million Metres is an online fundraising platform for restoring the banks of New Zealand waterways. Planting helps stabilise the banks of waterways, reduces erosion, filters pollutants and restores native habitat for wildlife. This initiative is led by the Sustainable Business Network in partnership with the Department of Conservation. You can support a planting project directly at millionmetres.org.nz.
WHY PLANT STREAMS?
62% OF THE LENGTH OF ALL NZ RIVERS FAILS TO MEET SAFE SWIMMING STANDARDS
74% OF OUR NATIVE FRESHWATER FISH SPECIES ARE THREATENED WITH EXTINCTION (UP 44% SINCE 1990)
75% OF NEW ZEALAND’S NATIVE FORESTS HAVE BEEN CUT DOWN
90% OF NEW ZEALAND’S HISTORIC WETLANDS HAVE BEEN DUMPED IN, DRAINED AND FILLED TO MAKE WAY FOR DEVELOPMENT AND AGRICULTURE. WETLANDS ARE THE KIDNEY OF OUR WATER SYSTEM – FILTERING OUT POLLUTANTS, ACT AS NURSERIES FOR WILDLIFE ETC.